kylie cosmetics mission statement

All of my formulas are cruelty-free, vegan, gluten-free, paraben and sulfate free. "Keeping up with the Kardashians" premiered when Jenner was just 10 years old. The goal in the future is to just build the whole infrastructure, and figure out what a retail model might look like that could take it globally.". Birthing a whole new team, manufacturing, fulfillment etc. shop now instant volume & lift Kylash Volume Mascara separates and coats each lash for the perfect, fanned-out result - no smudging or flaking. I hope you love these products as much as we do. 7 As of 2022. Kylie Cosmetics is a cosmetic company. Weve done so much., Two months later, a story appeared in WWD, a trade publication known as the bible of fashion, using the exact numbers the Jenners first tried to give Forbes. I created Kylie Cosmetics to give my fans access to the makeup products that I love and use every single day to create my looks. It was the first time the Jenners had publicly disclosed the size of the business, the story boastedand they provided WWD with documentation.. 2023 BBC. Shop Kylie Cosmetics by Kylie Jenner, Kylie Skin and Kylie Baby featuring cruelty-free, vegan, paraben-free, sulfate-free and dermatologist-tested makeup, skincare and baby products, made with clean ingredients. Even though she is the youngest of the Kardashians, she has been able to become the second highest paid sister in the same year. Did this woman die because her genitals were cut? The Mini Lip Set in the Kris Kollection, which includes eight mini liquid lipsticks, is aptly named Momager, a title in which Kris Jenner has personally taken on, and attempted to trademark, in recent years. Whether I'm getting my makeup done with my glam team for a shoot, or doing my own makeup at home, I love that makeup can make you feel confident and beautiful and I want to share that feeling with you guys. "Crowdfunding campaigns and social media have brought down some of the barriers for new brands and levelled the playing field," she tells the BBC. . And because of those miniscule overhead and marketing costs, the profits are outsize and go right into Jenner's pocket," journalist Natalie Robehmed writes. [30], In an occurrence dubbed by Cosmopolitan Australia as the "Kylie makeup brush scandal of 2017", Jenner received backlash from fans, makeup gurus, and Internet users alike after Kylie Cosmetics launched a set of 16 luxury makeup brushes, priced at $360. For years, the Jenners insisted that all of those profits went directly to Kylie because she owned the business outright. "Disrupting the beauty industry" is a mission statement to which Kylie Cosmetics has stayed true, from the first collection of revolutionary Lip Kits to its current status as a modern empire. [33], It was also observed that all of the darker shades had red undertones, as explicitly described on the Kylie Cosmetics website, prompting the criticism that it did not cater to all skin types. A more realistic accounting of her personal fortune puts it at just under $900 million, despite the headlines surrounding the Coty deal that seemed to confirm her billionaire status. And Kylie Jenner owns one. [8] The company's first product Kylie Lip Kits, a liquid lipstick and lip liner, debuted on November 30, 2015. I'm so happy it's finally here!When my daughter was born I was working on developing Kylie Skin and I started to research baby skincare products and ingredients because I wanted to make sure I was putting gentle and high tolerance products on her skin that followed the core principles of my Kylie Skin line. Courtesy of Instagram/@kyliejenner, @kyliecosmetics, Kylie Jenner Fans Are So Confused By Her New Palette Launch. "Social media and the success of influencers has proved that personality sells, and partnering with real people, rather than traditional media, offers brand the opportunity to show more personality.". [31] After a few prominent YouTubers, including James Charles and Jeffree Star weighed in with their negative opinions on the price of the brush kit, Jenner responded via her personal Twitter, telling fans, "I hear you guys". I created Kylie Cosmetics to give my fans access to the makeup products that I love and use every single day to create my looks. [7], In 2014, Kylie Jenner and her mother Kris Jenner founded the company and partnered with Seed Beauty, a retail and product development company co-founded by siblings, John and Laura Nelson. You may opt-out by. "As ultra light start ups go, Jenner's operation is essentially air. Since then, Kylie Cosmetics came to be and new products have been added to the repertoire. separate from my cosmetics line was challenging but here we are! Kylie Jenner, Kim Kardashian and Chrissy Teigen were some of the major creators complaining about a set of updates that have made Instagram more like competitor TikTok. [12], In a month long pop-up event in November 2017, seven TopShop stores across the US sold Kylie Cosmetics products. It has only 12 employees, and only seven are full-time. But the trust appears to have been created well after Kylie turned 18, and the Jenners declined to offer any proof to back up their claims. Kylie Cosmetics relaunches with fresh new packaging and entirely vegan formulas. This is something I have been working on for more than three years and its been so hard to keep this a secret. [9], In April 2017, Jenner announced her collaboration with her half-sister, Kim Kardashian, called KKW X Kylie. Documents showed the business was much smaller than the family claimed for years, leading her to lose her billionaire title. The company offers eyeshadow palettes, concealers, highlighte. One explanation: Kylies business quietly fell by more than half in a single year. Im working on some amazing new launches that I cant wait to share with you.xo, Kylie Make sure you follow @kyliecosmetics to stay updated. [2] Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics. Revenues over a 12-month period preceding the deal: $177 million, according to the Coty presentationfar lower than the published estimates at the time. More likely: The business was never that big to begin with, and the Jenners have lied about it every year since 2016including having their accountant draft tax returns with false numbersto help juice Forbes estimates of Kylies earnings and net worth. 18 Kylie Cosmetics coupons now on RetailMeNot. weightless. Kylie has launched her makeup brand in November 2015 called "Kylie Cosmetics" which has accrued $900 million dollars. [20], In October 2021, Kylie Cosmetics released a A Nightmare on Elm Street collaboration for Halloween. Create your next lip looks with fan-favorite lip kits, liquid lipsticks, balms, liners, and glosses. The magazine lauded her for heading towards becoming one of the youngest "self-made" billionaires ever. The deal gave the struggling 116-year-old Coty a hip, social media-savvy brand to help turn around its sagging balance sheet. PitchBooks non-financial metrics help you gauge a companys traction and growth using web presence and social reach. Kylie Cosmetics may be on track to be worth a billion dollars by 2022, but it's reportedly not money that keeps Kylie Jenner slaying the beauty game it's passion.. Win whats next. During meetings at Kris Jenners palatial Hidden Hills, California, estate and the family accountants office nearby, Forbes was shown tax returns detailing $307 million in 2016 revenues and personal income of more than $110 million for Kylie that year. It only did $125 million. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. My team and I are constantly working on developing new products for you guys, and I can't wait to show you what we have in store. Kim Kardashian West tweeted her congratulationstwice. Filings released by publicly traded Coty over the past six months lay bare one of the familys best-kept secrets: Kylies business is significantly smaller, and less profitable, than the family has spent years leading the cosmetics industry and media outlets, including Forbes, to believe. This pungent smell was described as having a "chemical and glue" smell, with many comparing it to "spray paint" and "paint thinner". But pressed for answers on the many discrepancies, the typically chatty family did something out of character: They stopped answering our questions. [29], Jenner revealed that she has enlisted her housekeeper and her boyfriend Travis Scott to model swatches of the makeup on their arms for social media advertisements. online exclusive gift sets to celebrate mom. She takes 10% of their earnings, including an estimated $60 million haul, pretax, from the Coty sale. Whether Im getting my makeup done with my glam team for a shoot, or doing my own makeup at home, I love that makeup can make you feel confident and beautiful and I want to share that feeling with you guys.My new, updated line features all of my favorite iconic Lip Kit shades as well as my must-haves including blushes, bronzers, highlighters, high glosses, matte liquid lipsticks, lip blushes, brow essentials and eyeliners. Online channels serve as intermediaries for maintaining human connections and communication. One of the stars of "Keeping Up With The Kardashians," Jenner used $250,000 of her modeling . Thanks to clever Instagram marketing, the $29 kits were gone in less than a minute. "I don't think she sees herself stepping away from this brand for many years," she said. She spent months trailing an initial three-shade launch of lip kits - a combination of nude lip liner and matte lip cream combos - on Instagram and Snapchat. Its so amazing for us to now have these products that my daughter helped me create, to make our bath time even more special.Im so proud of what Ive created for Stormi and for all of you to use on your babies. To meet customers' need for superior quality services and to provide secure & challenging work environment for all employees." She had a lot of hardships, but she had the ability to cope with all those challenges. Kylie Cosmetics is one of the fastest growing makeup lines in the world with numerous lipstick colors, gloss, makeup palettes, lip liner, etc.. Cotys share price has fallen more than 60% since the deal was struck, and even better-performing competitors like Ulta Beauty and Este Lauder are still down single digits. The 20-year-old is on track to become a billionaire, with a total social media reach of 160 million, She launched her first lip kits in 2015 after months of speculation over her notably fuller pout, The brand has also experimented with pop-up shop events, attracting thousands of fans, The Kardashian and Jenner sisters have a range of product endorsement deals and brands of their own, The secret mine that hid the Nazis' stolen treasure. I think truly, I put a lot of hard work into this, she replied. Clothing. matte & crme lipsticks just dropped shop now, for a comfortable, highly pigmented matte finish, delivers high-impact color in a hydrating formula, your cart is empty, My team and I are constantly working on developing new products for you guys, and I can't wait to show you what we have in store. The youngest of the family, she spent more than a year denying tabloid speculation that she was using lip filler injections before eventually finally fessing up to it in May 2015. For me, being able to have a lasting matte lip formula that wasnt overly drying, was so important when reformulating my Lip Kit. One of the stars of "Keeping Up With The Kardashians," Jenner used $250,000 of her modeling earnings to launch a line of lip kits in 2015. She now sells them both online and in Ulta stores. In 2019, Jenner expanded her empire with Kylie Skin, a line of moisturizers, under-eye creams and facial scrubs. A 12-question survey will reveal the archetype of your brand. Due to the easily recognizable packaging and high demand for the product at the time, some customers received empty boxes after having their products stolen in the mailing process. Here's what's behind those short hops. Kylie Jenner did not achieve the best results at the beginning of her business. Photos Courtesy of Instagram/@kyliejenner, @kyliecosmetics. Cosmetics maker Coty Inc (COTY.N) on Wednesday appointed Andrew Stanleick as the chief executive officer for the beauty brands business created by celebrity and influencer Kylie Jenner. This is something I have been working on for more than three years and its been so hard to keep this a secret. We'll notify you when this product is back in stock, shipping & discounts calculated at checkout. In 2018, Forbes reported that the company was valued at $800 million and in March 2019 valued the company at $900 million. Overall, Kylie Cosmetics has become an extremely popular and successful business due to her reputation, as well as the products she offers. It gave Kylie a major chance at expansion, plus a boatload of cash and apparently clear proof of her billionaire status. Home & Garden. Don't you want to try it today? More problematic, Coty said that sales were up 40% from 2018, meaning the business only generated about $125 million that year, nowhere near the $360 million the Jenners had led Forbes to believe. Peacocks place significance on how they are recognized and how they seem physically. Everything is clean, vegan, with ingredients that are good for your skin, but I made sure we didnt sacrifice quality, pigmentation or performance. On top of following all of my key principles for skincare, I worked closely with my team and chemists to select naturally-derived ingredients and botanicals for my Kylie Baby formulas while making them all hypoallergenic, pediatrician-tested, tear free. Video, The secret mine that hid the Nazis' stolen treasure, Forbes magazine says Kylie is now worth almost three times as much as her sister, When she tweeted that she was "sooo over" Snapchat earlier this year, its shares tumbled, Some mocked and sparked a viral, and painful, challenge to plump their own lips, Kylie Jenner and the celebrity surgery effect, I interviewed Kim right after that fragrance launch, Banana artwork in Seoul museum eaten by visitor, Explosion derails train in Russian border region, NFL player's daughter, aged two, drowns in pool, Donald Trump arrives in Scotland on golf visit, Indian 'killer' elephant relocated to tiger reserve, Ding becomes China's first male world chess champion. A member of the Kardashian-Jenner family, Kylie Jenner is a reality TV star and cosmetics entrepreneur. The publication also accused her of fabricating revenue figures for Kylie Cosmetics, citing documents Coty Inc (which had acquired a majority stake in Kylie Cosmetics) had released. Stephanie Saltzman, beauty editor at Fashionista, says it cannot be overstated how significant influencers and online marketing have been. Accessibility Statement; Sitemap This information is available in the PitchBook Platform. "MAKEUP IS THERE FOR YOU TO PLAY WITH. Taking all this new information into account and factoring in the pandemic, Forbes has recalculated Kylies net worth and concluded that she is not a billionaire. [5][6] However, in early 2020 Forbes reportedciting documentation from the Coty dealthat Kylie Cosmetics had overvalued itself. . The deal values Kylie Cosmetics, which Jenner, 22, started in 2015 as a line of lip kits when she was still a teenager, at about $1.2 billion. Of course, white lies, omissions and outright fabrications are to be expected from the family that perfectedthen monetizedthe concept of famous for being famous. But, similar to Donald Trumps decades-long obsession with his net worth, the unusual lengths to which the Jenners have been willing to goincluding inviting Forbes into their mansions and CPAs offices, and even creating tax returns that were likely forgedreveals just how desperate some of the ultra-rich are to look even richer. It all starts with skin.xo, Kylie Make sure you follow @kylieskin to stay updated. Building my makeup line from the ground up taught me a lot, and Im so blessed with that knowledge to apply to my skincare business. The deals helped boost Kims fortunes, sink Kylies and created a huge windfall for their momager, Kris Jenner. Its so amazing for us to now have these products that my daughter helped me create, to make our bath time even more special.Im so proud of what Ive created for Stormi and for all of you to use on your babies. A member of the Kardashian-Jenner family, Kylie Jenner is a reality TV star and cosmetics entrepreneur. Mother's Day Deals. The Jenners offered us their own number: 2017 revenues were up 7%, they said, to $330 million. More than a decade into their fame, the Kardashian-Jenners tend to induce eye rolls and sighs among jaded media consumers. I think everybody was surprised, says Wissink, the Jefferies analyst, who was on the call. Which launched on September 27 of that year. All of my formulas are cruelty-free, vegan, gluten-free, paraben and sulfate free. 2 on the Celebrity 100 list, behind only Taylor Swift, the accountant was quick to point out. 0.000 0000-00-00. The sisters sold stakes in their respective makeup businesses to Coty Cosmetics this past year. Three of them are newcomers this year. Kylie Cosmetics is by far her biggest earner. Toys & Games. A few months after her sister Kim Kardashian West scored a Forbes cover in July 2016, Jenner publicists began a campaign to get a Forbes cover for Kylie. Revenues were $400 million over the business first 18 months, they said, with a personal take-home pay of $250 million for Kylie. Fewer of them listen to the radio, and some use print media. This is a profile preview from the PitchBook Platform. Then there were Kylies financials. Kylie Cosmetics may be on track to be worth a billion dollars by 2022, but it's reportedly not money that keeps Kylie Jenner slaying the beauty game it's passion. According to the Kylie Skin founder, giving her makeup a 2.0 upgrade was "always" her end goal. The vast majority of her 110 million-strong Instagram following are young and female, fitting firmly within the brand's target market. Before you buy, you probably want to know some facts about Kylie Jenner's cosmetic business. The most recent sell was in April of 2017 and took place after Kylie announced four nude lippies, along with a crme lip formula. New! Kylie Baby was my way of creating products that I could develop from the ground up to be exactly what I wanted for my babies, so that you can have our tried and tested formula favourites for yours.Designed for babies and kids of all ages, my products are conscious and gentle pediatrician-tested skincare and haircare must-haves. Discounts average $7 off with a Kylie Cosmetics promo code or coupon. All rights reserved. But when it comes to their wealth, even critics of reality TVs first family are intrigued; the Kardashian-Jenner machineand the cash it generateshas been the subject of articles, podcasts, even books. Reality TV made the Kardashian-Jenner family wildly famousbut how they leveraged that fame through their businesses, ranging from mobile games to makeup, is how they amassed most of their fortunes. Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics. In a call with stock analysts, Cotys chief financial officer heralded the deal as a compelling financial equation that would help make Coty a modern, growing and profitable beauty player. The analysts were immediately skeptical. Kylie Baby was my way of creating products that I could develop from the ground up to be exactly what I wanted for my babies, so that you can have our tried and tested formula favourites for yours.Designed for babies and kids of all ages, my products are conscious and gentle pediatrician-tested skincare and haircare must-haves. Oxnard, CA. [18], In 2019, Kylie announced her collaboration with Oliver Rousteing, the creative director for Balmain in the KylieXBalmain collection. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. Magazine reading is an excellent pastime for peacocks. It only took 2 hours for the entire collection to be sold out. Last modified April 1, 2023. The filings show the line was actually on track to finish the year with just $25 million in sales. highly pigmented. Editors note, June 1, 2020: This story has been updated to include a statement from Kylie Jenners representatives. Kylie launched her first set of own-brand lip kits in November 2015. But in the deals fine print, a less flattering truth emerged. The Social Grabber 2023. [39], "Kylie Jenner Just Shared a Sneak Peek of Her New Kylie Cosmetics Lip Kits for April 2018 and We're Obsessed", "Kylie Jenner's cosmetics company has hit a $1B valuation and here we are applying her lipkit", "How 20-Year-Old Kylie Jenner Built A $90 Million Fortune In Less Than 3 Years", "The Tale Of Kylie Jenner And Her Billion-Dollar Beauty Company", "Kylie Jenner sells beauty company for $800m", "Inside Kylie Jenner's Web Of LiesAnd Why She's No Longer A Billionaire", "Powering the Pout: The (Other) Woman Behind Kylie Cosmetics", "How Kylie Jenner's Lip issues Inspired Her to Launch Kylie Cosmetics", "Breaking news: Kim Kardashian West to collaborate with Kylie Cosmetics", "Kim Kardashian Shares BTS Photos with Her 'Twin Sissy' Kylie to Promote Lip Kit Collab (Launching Tonight! [38], Some Kylie Cosmetics products include perfumes, which have been known to cause asthmatic reactions in some individuals. Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. On July 15, fans can get their hands on new waterproof Gel Eyeliners, Pressed Bronzing Powders, and fan-favorite . Women entrepreneurs share tips for success. [23], In February 2018, Jenner released Kylie Cosmetics first non-collaborative collection: Weather. I am excited to introduce Kylie Baby. The latter serves as a means of meeting new individuals in addition to serving as a means of gaining and maintaining fitness. Months after WWD first reported that Kylie Cosmetics was in M&A talks, it was announced that Jenner sold a 51 percent majority stake in her beauty empire to Coty Inc., in a deal totaling $600. In November 2015, Kylie Jenner released three matte lip kits and the world went crazy. Some mocked and sparked a viral, and painful, challenge to plump their own lips, but beauty bloggers avidly recreated her look. After all, Kylie is a social media powerhouse. In 2019, Jenner . Far from being embarrassed about being caught in a lie, sheand her shrewd mother, Krisseized it as a marketing opportunity. Another suggested revenues were around $350 million. matte & crme lipsticks just dropped shop now, for a comfortable, highly pigmented matte finish, delivers high-impact color in a hydrating formula. Design the logo, packaging, and storefront. She sold 51% of Kylie Cosmetics to publicly traded Coty, Inc. in January 2020 for $600 million; she pocketed some $540 million, pretax. After speaking with a handful of analysts and industry experts who also found the Jenners claims implausible, we settled on a more reasonable estimate for our 2017 Celebrity 100 list: $41 million in overall earnings for Kylie, good for the No. There has been raging speculation about the size of her business, with guesstimates ranging from $50 million up to $300 million, the story reads. 20 Lipsticks! My new formula has 8 hour wear and lasting color but is super comfortable on the lips. MAC Cosmetics mission statement is "To be the world's leading makeup authority among both professional make-up artists and consumers. [19], In 2020, Kylie Cosmetics released a collaboration with The Grinch for Christmas. Continue shopping. At the beginning of her business, Kylie had to go through a large number of interviews with media companies that include Perez Hilton, Bustle and WWD. These youthful entrepreneurs, executives and entertainers run the gamut from artificial intelligence entrepreneur to dating app cofounder to a tennis star. 27M Followers, 927 Following, 1,049 Posts - See Instagram photos and videos from Kylie Cosmetics (@kyliecosmetics) I want to try her products but prefer to buy cosmetics in store where I can return/exchange If needed. The 20-year-old reality star . Photo by jamel Toppin/The Forbes Collection, At age 17, two years before starting the business, Jenner trademarked the phrase "Kylie Lip Kits For the perfect pout.". To read all future answers to your comment, please bookmark this page. Based on her rapid successcertified by industry sources, plus those 2016 tax returnsKylie appeared on the cover of Forbes magazine in July 2018, ranking No. Careyes, Mexico, draws discerning travelers, including Kendall and Kylie Jenner and Kevin Hart. "I think they feel threatened and also feel inspired. More than a third of that is the estimated $340 million in post-tax cash she would have pocketed from selling a majority of her company. My new formula has 8 hour wear and lasting color but is super comfortable on the lips. Kylie Cosmetics actually has done $420 million in retail salesin just 18 monthsKris Jenner revealed. Everything is clean, vegan, with ingredients that are good for your skin, but I made sure we didnt sacrifice quality, pigmentation or performance. New! )", "Kylie Jenner's Second Kylie Cosmetics Koko Collection Is On the Way", "$4.5 Million! View bag. 2016 was one of the most important years in Kylie's life. Before entering the beauty community, Ashley Rosales served in the United States Army as a mechanic. Kylie Jenner and the celeb surgery effect, 'How Kylie Jenner helps my social anxiety', Kylie Jenner 'on track to be billionaire', Russia launches pre-dawn missile attack on Ukraine, Air strikes pound Sudan capital as truce extended, MasterChef Australia host Jock Zonfrillo dies. There doesnt seem to be any evidence the business has cratered, adds cosmetics veteran Jeffrey Ten, who has led companies like Note Cosmetics, Nyx and Calvin Klein Beauty. They go to the gym often. The negative that came out of that announcement was that the business was a lot smaller than everybody had expected.. Upon the announcement, Kylie fans rushed to purchase her products. Building my makeup line from the ground up taught me a lot, and Im so blessed with that knowledge to apply to my skincare business. Discover Kylie Cosmetics' ultimate lip makeup lineup. 27 on our listing of the richest self-made women. The BBC is not responsible for the content of external sites. Move over Kylie Jenner, Taylor Swift is the real climate criminal. Provider of cosmetic products based in Oxnard, California. She describes the recent change as a "democratisation" within an industry that she believed had gone stale in its approach. Read about our approach to external linking. shop now new matte liquid eyeshadow Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Kylie Jenner is just 20 years old, but she is about to become the owner of a billion-dollar business. Shop our most-loved clean, vegan, and cruelty-free makeup. Some have collaborated with influencers and beauty vloggers on limited-edition lines or have enlisted to use Generation Z celebrities such as Lily-Rose Depp to be their public face. While we cant prove that those documents were fake (though its likely), its clear that Kylies camp has been lying. As usual, we asked the Jenners for input on our numbers. The company produces lip kits, eyeshadow palettes, highlighters, and liquid lipsticks. She had a lot of hardships, but she had the ability to cope with all those challenges. Best Sellers - Makeup | Kylie Cosmetics by Kylie Jenner Create your next lip, eye, and full-face looks with Kylie Cosmetics' best-selling collections of lip kits, balms, glosses, liquid lipsticks, palettes, liners, and blushes. Pressed for proof, they opened up their books. YouTube endorsements in particular have the power to make a product a "must have". Kylie Jenner's company is doing some reorganizing. That's one of the great facts about Kylie Jenner's cosmetic business. Everything in entertainment has to be exaggerated to get attention.. Kylie Jenner is a name many recognise around the world, even though they're not her followers. The young persons guide to conquering (and saving) the world. [37] However, in May, Forbes released a statement accusing Jenner of forging tax documents so she would appear as a billionaire. Anyone . Continue shopping now! In just a couple of years she has amassed a reported $630m (470m) in sales, diversifying from lip kit duos to other products such as glosses, highlighters and eye-shadows. In fact, the first announcement about her lipstick line was made on Instagram. The KKW x Kylie Cosmetics Collection had been the bestselling product out of all. Personalize which data points you want to see and create visualizations instantly. [10] Kylie Cosmetics partnered with Kim Kardashian soon after the KKW release. Just 61 people across the globe saw their fortunes dip below $1 billion since last year, the smallest number in a decade, and another 23 billionaires died. WHO IS KYLIE JENNER? Jenner explained the collection is an ode to her daughter, Stormi, who inspired the collection and was born earlier that month.

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kylie cosmetics mission statement